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The INEOS Grenadier and Quartermaster 4X4s are en route to Aspen, Colorado, on 7-8 March, collaborating with The Snow League to unveil a series of global winter sports events.
This initiative will showcase elite freeskiers and snowboarders competing at prestigious mountain resorts. The Grenadier will assist in introducing The Snow League’s innovative format, commencing at Buttermilk in Aspen and transitioning to Yunding Secret Garden in China in December 2025.
Shaun White, founder of The Snow League and a three-time Olympic gold medallist, aims to transform the sport with this innovative freestyle format, showcasing talents like Maddie Mastro, Jiayu Liu, and Ayumu Hirano.
In addition to thrilling competition, attendees in Aspen can experience the Grenadier’s capabilities on a custom mountain off-road test track. Known for its off-road strength and modern comfort, the Grenadier is perfect for both adventure seekers and families.
“Partnering with INEOS Automotive is a major step toward redefining winter sports,” says Shaun White. “The Grenadier’s rugged reliability matches The Snow League’s adventurous spirit.”
Lynn Calder, CEO of INEOS Automotive, adds, “The Grenadier breaks new ground, and we’re excited to see the unique experiences unfold starting in Aspen.”
Click here if you would like to visit the INEOS website. (Reminder: You will be redirected away from Motoring Echo.)
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