Isuzu UK is excited to announce a new partnership with the premium outdoor dog gear brand, Ruffwear. Together, they offer a carefully selected range of official accessories designed to complement the Isuzu D-Max. This partnership is ideal for dog owners who enjoy exploring, as it combines Isuzu’s tough, go-anywhere pickup with Ruffwear’s 30 years of expertise in high-performance dog equipment.
Ruffwear is celebrated for its innovative, high-quality gear that boosts outdoor adventures for both dogs and their human companions. Their dedication to canine welfare is clear through collaborations with The Conservation Alliance, local dog adoption groups, and working dog organisations worldwide.
The curated Isuzu D-Max x Ruffwear collection includes:
– **Travel & Comfort**: Basecamp™ Dog Bed, Highlands™ Sleeping Bag, Knot-a-Hitch™ Dog Tether
– **Weather Protection**: Sun Shower™ Rain Jacket, Dirtbag™ Drying Dog Towel
– **Feeding & Hydration**: Bivy™ Collapsible Bowl, Basecamp™ Bowl (available with optional Slow Feeder or Anti-Splash Inserts), Basecamp™ Dog Bowl Mat, Trail Runner™ Ultralight Bowl, Kibble Kaddie™ Portable Dog-Food Carrier
– **Safety & Harnesses**: Flagline™ Harness, Float Coat™ Dog Life Jacket, The Beacon™ Safety Light
– **Vehicle Accessories**: Dirtbag™ Car Seat Cover, Load Up™ Car Harness
To celebrate the launch, Isuzu teamed up with Ruffwear ambassador Siobhan Sellar, who took her two dogs on a scenic adventure in Glen Sherro, Scotland. With the D-Max’s Shift-on-the-Fly 4×4, rear differential lock, and Rough Terrain Mode, along with Ruffwear gear, the journey highlighted an ideal mix of capability, safety, and canine comfort.
This partnership occurs as more dog owners in the UK take their pets on longer drives to enjoy the outdoors. Recent research by Isuzu UK revealed that Ambleside in the Lake District is the country’s top dog walking spot, with owners willing to travel an average of 69 miles for the perfect walk.
The study also found that 84% of respondents said dog walks boost their mental health, while over half admitted it was their main form of exercise. One in four dog owners stick to the same walk daily, and nearly two-thirds enjoy letting their dogs explore freely, play fetch, or run together. With these trends in mind, the new Isuzu D-Max x Ruffwear accessories are designed to make every journey safer, cleaner, and more comfortable, whether heading to a local park or travelling to remote, rugged locations.
Sarah Burns, Marketing Manager at Ruffwear UK, stated, “We’re thrilled to bring Ruffwear gear to Isuzu D-Max owners. These accessories make every adventure safer, cleaner, and more enjoyable for dogs and their humans, whether you’re heading to a local park or venturing to the Scottish Highlands.”
Darren James, Group Resources Director at Isuzu UK, said, “The D-Max has always been about tackling adventures with confidence. Now, with Ruffwear accessories, dog owners can make every journey even more enjoyable for their four-legged friends, from secure travel to post-walk clean-ups.”
The Isuzu D-Max x Ruffwear collection is now available at Isuzu dealers across the UK. For more information, visit www.isuzu.co.uk/accessories.
