Exciting news from Hyundai Motor UK! They’re launching their largest streaming TV advertising campaign ever, marking a significant milestone as the very first exclusive year-long sponsor of brand-new Amazon Original movies on Prime Video in the UK, commencing on 1 October 2025!
Hyundai will proudly hold exclusive sponsorship rights for all new Amazon Original movie releases for an entire year, making it the sole brand featured alongside these exciting titles. Not only that, but Hyundai will also be the automotive sponsor for a specially selected back catalogue of popular Amazon Original films. This fantastic initiative aims to increase brand awareness and ensure Hyundai remains a familiar and friendly presence during those engaging moments on Prime Video, which reaches over a third of UK adults each month!
Get ready to explore Hyundai’s impressive range of vehicles, starting with the compact A-segment INSTER, the innovative IONIQ 9, and the popular family-friendly SUV, TUCSON.
Excitingly, upcoming movies in this campaign include the action-packed thriller Play Dirty, the heartfelt holiday drama Oh. What. Fun., and the romantic drama Culpa Nuestra, alongside titles like Playdate and Merv. Plus, the initial curated selection features riveting films like Saltburn, Road House, and The Idea of You, granting Hyundai fantastic visibility alongside some of the most-watched and acclaimed films on Prime Video.
This vibrant multi-channel campaign will leverage Amazon’s in-depth insights, spanning Fire TV, online video, and display ads, to captivate audiences and create excitement for Hyundai’s impressive lineup!
