In 2026, BMW will upgrade its Intelligent Personal Assistant with Amazon’s Alexa+ AI for more advanced voice interaction.
BMW will be the first manufacturer to integrate this AI technology, starting with the iX3. The system enables natural dialogue for vehicle operation and access to broader information.
Users can ask multiple questions at once about vehicle features and general topics.
Amazon account integration enables music, news, and additional content access.
“Our partnership with Amazon is based on a shared vision of technological excellence,” says Stephan Durach, BMW Group Senior Vice President. “This sets new standards in human-vehicle interaction through AI. The vehicle becomes an intelligent companion for its users.”
“BMW has been fantastic to work with as we introduce the first implementation of Alexa Custom Assistant,” says Daniel Rausch, Vice President of Alexa and Echo. “BMW’s technology, combined with Alexa +, creates a sophisticated in-vehicle experience.”
Key Points…
- BMW Upgrades Its Intelligent Personal Assistant: Starting in 2026, BMW will enhance its voice control system with Amazon’s Alexa+ AI, enabling more advanced and natural voice interactions.
- First Integration in the BMW iX3: BMW will be the pioneering manufacturer to incorporate this AI technology, initially rolling out with the iX3 model, to improve vehicle operation and user experience.
- Enhanced Voice Interaction Capabilities: Users will be able to ask multiple questions simultaneously about vehicle features and general topics, making interactions more seamless and comprehensive.
- Amazon Account Integration for Broader Content Access: Connecting their Amazon accounts, users can access music, news, and other content directly through the vehicle’s AI system.
- Partnership Focused on Technological Excellence: BMW and Amazon aim to set new standards in human-vehicle interaction, with BMW’s technology creating a sophisticated, assistant-like in-car experience.
