JAECOO has achieved one of the strongest UK automotive debuts in over a decade, registering 33,173 vehicles from 31 January 2025 to 31 January 2026.
Launching in January 2025 with the JAECOO 7, early interest quickly turned into strong retail sales and growing recognition.
In 12 months, JAECOO registered over 33,000 vehicles, making it the UK’s fastest-growing mainstream automotive brand in a decade. The JAECOO 7 became the UK’s most popular retail car with more than 30,100 units sold in its first year.
The plug-in hybrid JAECOO 7 with Super Hybrid System (SHS) powertrain drove success, making up 70% of sales in 2025. With hybrid and conventional options, the range offers UK drivers flexible electrification choices.
The brand’s waterfall grille, strong SUV design, and thoughtful technology, combined with reliable performance and a strong warranty, helped JAECOO quickly become well-known in the UK market.
JAECOO expanded its range with the compact JAECOO 5 and all-electric JAECOO E5, demonstrating its commitment to diverse powertrain options.
Gary Lan, CEO of JAECOO UK, said: “Our first year has been about building trust through product and delivery. The response from private buyers has shown this approach is resonating, giving us a solid foundation for year two. The results give us confidence as we continue investing in our products, network, and after-sales support.”
Industry recognition has followed that momentum. From being named Brand of the Year, industry recognition has matched this momentum. JAECOO was named Brand of the Year at the 2026 Carwow Awards, and the JAECOO Industry recognition followed with Brand of the Year at the 2026 Carwow Awards and Best Family Car at the 2025 Scottish Car of the Year Awards for the JAECOO 7. JAECOO became the most searched Chinese car brand in the UK, with “JAECOO cars” ranking third in Google’s UK Year in Search 2025. With continued investment in its UK network and range expansion ahead, JAECOO enters 2026 with strong momentum.
FAQ’s…
What is the record-breaking milestone achieved by JAECOO in the UK in 2025?
JAECOO registered 33,173 vehicles in the UK between January 2025 and January 2026, making it one of the strongest UK automotive debuts in over a decade.
Which model contributed most to JAECOO’s success in its first year in the UK?
The JAECOO 7 was the most popular retail car in its first year, with over 30,100 units sold, significantly contributing to the brand’s success.
What powertrain options are available for the JAECOO 7?
The JAECOO 7 is offered with hybrid options, including a plug-in hybrid with Super Hybrid System (SHS), and conventional petrol options, providing flexible electrification choices.
What design features and brand recognition has JAECOO achieved in the UK?
JAECOO’s waterfall grille, strong SUV design, advanced technology, reliable performance, and a strong warranty have helped it become well-known, along with recognition as Carwow’s 2026 Brand of the Year.
How has JAECOO expanded its product range in the UK?
JAECOO expanded its range with the compact JAECOO 5 and the all-electric JAECOO E5, showcasing its commitment to offering diverse powertrain options.
For more information, you can visit the JAECOO website here: https://jaecoo.co.uk/
