As part of the Renaulution strategic plan announced in January 2021, Dacia aims to expand its presence in the C-segment. Having established itself as the leading B-segment brand in Europe, Dacia is now venturing into the C-SUV segment with the Bigster, a brand-new vehicle that encapsulates Dacia’s core values – Essential but Cool, Eco-Smart, Robust, and Outdoor.
The All-New Bigster has been designed to meet the specific needs of a continuously growing market. Rising costs have become a concern for many buyers in the C-SUV segment, seeking a new car without compromising comfort, performance, and space.
Dacia’s entry into the C-SUV segment is part of a well-thought-out product strategy. Following the launch of the All-New Bigster, two other vehicles are set to follow.
The All-New Bigster is a unique vehicle that provides all the essentials customers require in the C-SUV segment at a renowned Dacia price. It is built on the CMF-B platform, at the heart of Dacia’s industrial strategy, and offers generous interior space.
The vehicle features were designed to meet the requirements and expectations of customers in the C-SUV segment in terms of acoustics, finish, and seating comfort. It comfortably accommodates five people with their luggage and offers best-in-class headroom, legroom, and boot capacity, making it an ideal choice for family trips.
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