In the coastal town of Dieppe, where the salty breeze mingles with the purr of turbocharged engines, a new chapter is unfolding for Alpine Cars. The French sports premium brand—long synonymous with racing pedigree and Gallic flair—finds itself at the heart of Renault Group’s ambitious futuREady strategy. The mission: growth with purpose, profitability with sustainability.
For Alpine, the numbers tell a story of resurgence. Last year, the brand notched up a milestone, registering over 10,000 vehicles for the first time in its history. With 10,970 cars sold, it was a triple-digit growth that sent a clear message: Alpine is back, and it’s accelerating.
But the road ahead stretches far beyond sales figures. On Renault Group’s recent strategy day, Alpine’s leadership doubled down on its commitment to becoming a cornerstone of the group’s mid-term financial stability. The plan is bold: Alpine will not only drive profits, but also shape the very identity of the company’s future.
Central to this vision is the Alpine Performance Platform (APP), a new technological base that will form the foundation for an expanded range of vehicles. Over the coming years, enthusiasts can expect to see a lineup that stays true to Alpine’s uncompromising ethos—think sleek coupés, agile spiders, and even a 2+2 configuration, all engineered for pure performance.
Yet, for all its forward momentum, Alpine remains anchored in its heritage. The Manufacture Alpine Dieppe Jean Rédélé—named for the brand’s visionary founder—will remain the beating heart of Alpine’s operations. It’s here, in the same facility that witnessed the brand’s renaissance in 2017 with the reborn A110, that the next generation of Alpine sports cars will be crafted.
This continuity is more than symbolic. Each new A110 rolling off the Dieppe production line will carry the DNA of Rédélé’s original dream: a fusion of innovation, passion, and the unique French savoir-faire that sets Alpine apart.
As Alpine charts its course toward the future, the story is as much about honouring its legacy as it is about breaking new ground. The journey from Dieppe winding roads to the global stage is just beginning—and for Alpine, the best is yet to come.
- You can visit the Alpine Cars website, click for more: http://www.alpinecars.com/
