Audi is set to turbocharge British motorsport, announcing a dynamic three-year partnership with Silverstone as Official Car Partner from 2026. This landmark collaboration brings together two global icons, united by a passion for innovation, performance, and delivering unforgettable experiences.
From 2026, Audi will provide Silverstone with a fleet of luxury vehicles, ensuring VIP guests enjoy world-class comfort and cutting-edge technology at major events, including the prestigious Formula 1 British Grand Prix. The partnership will also see Audi’s acclaimed RS 3 featured in the Silverstone Drive Experiences, the UK’s only driving thrill on a real Formula One circuit—giving fans the chance to get behind the wheel and experience Audi’s legendary engineering firsthand.
Audi will further amplify its presence as the Official Pace Car Partner at a range of Silverstone race events, cementing the alignment between these two performance-driven brands.
Both Audi and Silverstone share a rich motorsport heritage. For over 75 years, Silverstone has been a global racing icon, while Audi’s triumphs span the World Rally Championship, Le Mans 24 Hours, international GT racing, and the Dakar Rally. This partnership comes at a defining moment, as Audi enters Formula 1 with the Audi Revolut F1® Team—ushering in a new era for the brand.
José Miguel Aparicio, Director of Audi UK, said: “This partnership represents a powerful synergy between two iconic brands. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation and performance at one of the world’s most famous motorsport venues.”
Rachel James, Head of Partnerships at Silverstone, added: “Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”
This exciting collaboration promises to set a new benchmark for innovation and performance at the Home of British Motorsport.
