Audi recently revealed the Concept C study in Milan, signifying a new design approach focused on clarity for its upcoming models. The event, themed “Strive for Clarity,” highlights Audi’s dedication to essential products and innovation, enhanced by Milan’s reputation for cutting-edge design.
A New Design Philosophy
Audi’s latest design approach emphasises clarity and simplicity, as explained by Chief Creative Officer Massimo Frascella: “Radical simplicity is at the core of our philosophy.” This ethos influences both the exterior and interior of their vehicles, aiming to evoke emotion and foster cultural relevance.
The Audi Concept C
Making its debut at the IAA in Munich, the Audi Concept C embodies this design philosophy by simplifying elements for geometric clarity. Inspired by the Auto Union Type C racing car, its vertical design minimises distractions while delivering essential information through intelligent technology.
Exciting Times Ahead
Audi plans to introduce over 20 new models in the next 24 months, making its portfolio the youngest in the premium segment. Following the launch of the new Audi A6 and Q3, the Q3 Sportback e-hybrid will soon debut.
Looking ahead, Audi will launch a fully electric entry-level model in 2026, alongside exciting new performance vehicles. Furthermore, Audi is planning to join Formula 1 in 2026, enabling the brand to test new technologies in a competitive environment, with an exciting preview expected next year.
- You can visit the Audi website using the link provided here: http://www.audi.co.uk/
