MUK comment… It is now accepted that the transition to electric vehicles is not progressing as well as governments, vehicle manufacturers, and other campaigners aiming for net zero would like. In this instance, BMW is understandably seeking to change consumers’ mindsets based on these facts.
Read on…
BMW and Alex Scott MBE are at the forefront of stylish electric mobility. As a catalyst for positive cultural change, the former footballer, presenter, and broadcaster will be the face of the new ‘Living with Electric’ campaign featuring the BMW iX2, highlighting the brand’s commitment to innovation and the widespread adoption of electromobility. Alex embodies the rebellious spirit that the BMW iX2 champions
Renowned not only for her remarkable football career on and off the pitch, but also for her influential roles in sports presenting, activism, and fashion.
A recent YouGov report revealed extensive misinformation and a lack of knowledge regarding electric vehicles (EVs). Specifically, women are being left behind, with only a fifth of women considering electric cars compared to a third of men. Broadening the approach to resonate more powerfully with a diverse audience is essential to encourage widespread adoption.
Leading by example, Alex will play a pivotal role in the Living with Electric multimedia campaign that documents her journey and transition to electric driving with the BMW iX2. Launched earlier this year, the first-ever BMW iX2 blends a new dynamic style, cutting-edge technology, increased space, and exceptional comfort while offering up to 283 miles (WLTP) of range on a single charge. With its striking front end and standalone design features, the BMW iX2 is designed for those who refuse to settle for the status quo – much like Alex.
As director, she will have unprecedented control over her content. She will offer relatable, practical advice and an honest perspective on navigating EV ownership. The series will address her initial doubts and concerns, demystify common misconceptions about electric vehicles, provide information to drive positive change, and cut through the jargon.
Alex comments on her involvement: “I admit I wasn’t sure how an electric car would fit into my busy lifestyle, given the miles I travel and shared concerns about charging. However, as someone who supports positive cultural change, I was eager to explore the possibilities.
The BMW iX2 has completely transformed my perspective. It’s a joy to drive and fits seamlessly into my routine, with intuitive charging options at home or on the go. It’s powerful and offers excellent connectivity, which is crucial for my lifestyle. For me, this marks the start of a new era in driving and a way to make choices that contribute to a better future.”
- For more information about the BMW iX2 and expert advice from BMW on living with electricity, visit BMW.co.uk. (You will be redirected away from Motoring Echo).
- For more News and interesting Stories on Electric Vehicles and Technology here on Motoring Echo, click HERE.
MUK comment… It is now accepted that the transition to electric vehicles is not progressing as well as governments, vehicle manufacturers, and other campaigners aiming for net zero would like. In this instance, BMW is understandably seeking to change consumers’ mindsets based on these facts.