Alpine is launching La Piste Bleue Alpine, its first experience center, in Le Mans, celebrating the iconic 24 Hours of Le Mans race. Starting today, visitors can explore the Alpine universe and test drive the A290 and the entire A110 range on the famous Bugatti circuit.
La Piste Bleue Alpine features driving sessions with qualified instructors, technical workshops, and guided tours of the race’s history. “It’s a venue for car enthusiasts and curious visitors alike, bridging Alpine’s past and future,” says Antonino Labate, VP of Sales, Marketing, and Customer Experience at Alpine.
Located near the Bugatti circuit, the 450 m² building showcases the brand’s values, with materials like aluminium, which highlight the lightweight and recyclable qualities of the A110. The blue exterior pays tribute to the original A110 Berlinette.
Visitors can enjoy immersive experiences, including seating for 10 in Alpine A110 S bucket seats, a giant screen, and a premium audio system by Devialet. An Alpine “Hall of Fame” will display items from the brand’s history at Le Mans, including driver helmets, overalls, rims, and the 2019 Le Mans 24 Hours Trophy.
- Learn more about La Piste Bleue Alpine‘s services and programmes at https://la-boutique.alpinecars.com. (Note: You will be redirected from Motoring Echo.)
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