Mercedes-Benz UK has delivered new cars to 100,000 private retail buyers since launching the Agency sales model in January 2023. The milestone 100,000th customer collected a new Mercedes-AMG E 53 HYBRID 4MATIC+ in March from Mercedes-Benz of Guildford, a part of the Sandown Group.
Limited Time Offer: Leather Recolouring Balm with 100ml
Leather Conditioner, Black Leather Repair Kit for Furniture,
Leather Scratch Remover, and Leather Colour Restorer for
Couches and Car Seats. Click on the image for more.
The Agency model enables customers to buy new cars online at shop.mercedes-benz.co.uk or showrooms, ensuring consistent pricing and offers regardless of the purchasing method. Agents play a vital role, assisting customers throughout the buying process.
Gavin McAllister, Group Managing Director of Sandown Motors, stated, “Serving the 100,000th customer is a significant milestone, highlighting our successful and transparent pricing proposition. The Agency model has been a game-changer, driving profitable new car sales and enhancing our market presence.”
In March, Mercedes-Benz UK sold 17,664 vehicles, with AMG and PHEV models experiencing sales increases of 49% and 38%, respectively. With a year-to-date sales total of 27,415 cars and a market share of 4.7%, the brand continues to rank among the largest car manufacturers in the UK.
Sally Dennis, Sales and Marketing Director, noted high customer satisfaction with the Agency model, receiving an average rating of 4.85 out of 5 stars.
