In 2024, Call Assist, a leading vehicle rescue company, achieved double success with two of its brands, Start Rescue and GEM Motoring Assist, receiving prestigious Which? Recommended Provider endorsements. The endorsements are a recognition of exceptional service and value. GEM Motoring Assist was rated as the top breakdown cover provider by UK consumer champion Which? Magazine. Start Rescue has been a Which? recommended provider since 2019, with customers praising its five-star customer service and immediate assistance during callouts.
The Which? survey, based on the experiences of 9954 members of the public, commended GEM Motoring Assist for its five-star customer service and the professionalism of its mechanics. It was particularly lauded for reaching 100% of callouts in rural areas in under an hour.
Lee Puffett, Managing Director of Call Assist, expressed delight at the strong showing of both brands in the survey, emphasizing that the results are based on customer feedback. Puffett also credited the vehicle recovery operatives for their commitment and dedication, reaffirming Call Assist and its brands as trusted partners for drivers in the UK.
Call Assist, operating across the UK and Europe, collaborates with various companies to deliver vehicle rescue services. Both Start Rescue and GEM Motoring Assist have also received excellent ratings on Trustpilot and offer products with a five-star Defaqto rating.
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