Volkswagen is rekindling the vibrant spirit of the 1990s with the launch of the all-electric ID.3 GTX Fire & Ice special model, inspired by Willy Bogner’s ski film “Fire and Ice” from 1986. This film became a cult classic, celebrated for its breathtaking stunts and visuals.
The nostalgic Golf 2 Fire & Ice from 1990, which also drew inspiration from the film, has left a lasting cultural impact and remains loved today. Volkswagen celebrates this legacy with a modern musical twist, as DJ Purple Disco Machine teams up with Jake Shears to reimagine the film’s theme song. Their vibrant music video features both the classic Golf 2 and its electric successor, the ID.3 GTX Fire & Ice.
Christine Wolburg, Chief Brand Officer of Volkswagen, states, “We are excited to shine a light on this lifestyle once again. With our collaboration with BOGNER FIRE+ICE and Purple Disco Machine, we’re blending cars, fashion, and music while amplifying our brand’s essence.”
The music video connects the past with the future, featuring both iconic vehicles as symbols of freedom and adventure. Get ready for legendary stunts reimagined with the ID.3 GTX, representing an optimistic vision that connects generations through excitement and style.
