Home Subaru Subaru: Spotlight on safety when driving with dogs.

Subaru: Spotlight on safety when driving with dogs.

Campaign promotes safe driving with dogs after survey finds 1 in 5 dog owners break laws and invalidate insurance.

Subaru highlights that one in five dog owners currently fail to properly secure their pets, risking fines of up to £5,000 and potential insurance invalidation, and many are unaware of the existence of crash-tested harnesses and the need to deactivate airbags when dogs travel in the front.
Subaru states that 1 in 5 dog owners fail to secure pets properly, risking fines up to £5,000 and insurance issues. Many are unaware of crash-tested harnesses or deactivating airbags when dogs ride in front.

Subaru UK is putting a fresh spin on National Walk Your Dog Day, inviting dog lovers to buckle up their furry companions for a one-of-a-kind test drive event. For the first time, customers can bring their dogs along to experience Subaru’s acclaimed, dog-friendly vehicles firsthand—a move that’s sure to get tails wagging and smiles spreading across the nation.

This initiative follows a revealing Subaru UK survey, which showed that while a whopping 80% of dog owners factor their pets into car-buying decisions, just 20% have ever tried a prospective car with their dog before purchase. Subaru aims to change that, ensuring both human and canine needs are front and centre when choosing a new set of wheels.

Throughout the campaign, Subaru’s network of pet-friendly retailers will welcome guests—on two legs and four—to test out the latest models. Renowned for their ‘safe, tough and fun’ reputation, Subaru’s vehicles have long been favourites among dog owners who prize adventure-ready practicality and legendary reliability.

A survey finds that 80% of dog owners base their car buying decisions on their pet, yet they seldom try the car first to ensure it is suitable.
A survey finds that 80% of dog owners make their car buying decisions with their pet in mind, yet they seldom test the car beforehand to ensure it suits their needs.

But it’s not just about fun rides and wagging tails. Subaru’s campaign spotlights a vital issue: the safe and legal transportation of dogs in cars, a subject often overlooked by even the most devoted pet owners. Their national survey uncovered that many drivers remain unaware of key laws and best practices. Shockingly, one in five dog owners is currently breaking the law by failing to properly secure their pets, risking fines of up to £5,000 and potentially invalidating their insurance. A third of owners didn’t realise crash-tested dog harnesses exist, and half were unaware that airbags must be deactivated if a dog travels up front—an oversight that could endanger their four-legged friends.

Lorraine Bishton, Managing Director of Subaru UK & Ireland, is passionate about the campaign’s potential: “We’re delighted to launch this initiative, welcoming customers nationwide to discover which Subaru works best for their whole family—including the furry members. We want to empower people to make confident, informed choices, and above all, to keep every passenger safe.”

Subaru retailers are ready to guide visitors through the features of each model—whether it’s the spacious Outback estate, the versatile Forester SUV, or the nimble Crosstrek—while offering practical advice on dog safety in vehicles and a refresher on the Highway Code. And yes, dog treats are definitely on the menu!

By blending education with excitement, Subaru UK is leading the pack in promoting responsible pet travel, ensuring that every journey is as safe and enjoyable for dogs as it is for their owners.

FAQ’s…

What is Subaru UK’s initiative for National Walk Your Dog Day?
Subaru UK is inviting dog lovers to a special test drive event where they can bring their dogs along to experience Subaru’s dog-friendly vehicles firsthand.

Why is Subaru UK focusing on pet safety during this campaign?
Subaru UK emphasises pet safety because many dog owners are unaware of laws and best practices for transporting dogs securely, which can lead to legal issues and endanger their pets.

What legal issues related to dog transportation in cars does Subaru highlight?
Subaru emphasises that one in five dog owners currently fails to properly secure their pets, risking fines of up to £5,000 and potential invalidation of insurance, and many are unaware of crash-tested harnesses or the need to deactivate airbags when dogs travel in the front.

How does Subaru UK assist customers in choosing the right vehicle for their pets and family?
Subaru retailers guide customers through the features of various models like the Outback, Forester, and Crosstrek, and offer practical advice on dog safety and updates on road safety laws.

What is the overall goal of Subaru UK’s campaign on National Walk Your Dog Day?
The campaign aims to promote responsible pet travel by educating owners on safe practices, helping them make informed car choices, and ensuring every journey is safe and enjoyable for both dogs and their owners.

REVIEW OVERVIEW
Subaru: Spotlight on safety when driving with dogs.
SUMMARY
This initiative is based on a revealing Subaru UK survey, which found that while 80% of dog owners consider their pets when buying a car, only 20% have ever taken their dog to test a potential vehicle before making a purchase. Subaru aims to change that, ensuring both human and canine needs are prioritised when selecting a new set of wheels.
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subaru-spotlight-on-safety-when-driving-with-dogsThis initiative is based on a revealing Subaru UK survey, which found that while 80% of dog owners consider their pets when buying a car, only 20% have ever taken their dog to test a potential vehicle before making a purchase. Subaru aims to change that, ensuring both human and canine needs are prioritised when selecting a new set of wheels.

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