Subaru has been named the top manufacturer in the respected Auto Express Driver Power customer satisfaction Survey for 2024. The Japanese brand secured the top spot, surpassing more mainstream and prestigious brands in the list of 32 manufacturers.
The Auto Express Driver Power Survey is an independent study solely based on customer feedback. The collected information encompasses various data points, including practicality, safety, reliability, and quality. Thousands of owners participated in the poll about their cars, enabling the experts at Driver Power to gather valuable insights and generate an overall score for vehicle manufacturers.
Paul Barker, Editor of Auto Express, remarked, “Subaru may not be the most high-profile of brands, but owners have made it clear they’re delighted with their car’s practicality, safety, reliability, and quality, among other key attributes.”
Subaru has established a longstanding reputation for producing safe, rugged, and enjoyable vehicles with genuine go-anywhere capability. It also has a customer base primarily located in more rural locations across the UK, which the cars are specifically designed to cater to. However, as Auto Express mentioned, “There’s something special about a brand that provides such exceptional levels of satisfaction to its target audience.”
Lorraine Bishton, Managing Director at Subaru (UK & Ireland), expressed, “We are extremely pleased to see Subaru ranked top of the prestigious Auto Express Driver Power customer satisfaction survey this year. It is a testament to the brand, our professional dealer partners across the UK and the loyal Subaru customer base, that the owners and drivers felt strongly enough to rank us so highly.”
She further stated, “Producing great value All-Wheel-Drive vehicles that are safe and reliable are not just statements used in our marketing; they are pillars by which the Subaru brand lives.”
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