Iconic SUV is much-loved by UK customers.
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The Dacia Duster has become one of the UK’s favorite SUVs, with over 100,000 sales since its launch in 2013. It represents 36% of the brand’s sales and has won over 20 industry awards.

Gail Hill was surprised to find out she was the 100,000th UK customer and received her new Journey TCe 150 Auto from Mitchells Dacia in Lowestoft. Gail, an outdoor enthusiast, was given an outdoor pursuits voucher. This is the second Duster she has purchased, following a recommendation from her son who works in the automotive industry.

I hadn’t considered a Duster before buying my original one, but my son said it was a good car. I needed something with a bigger boot and the Duster had plenty of space, plus it was a really good price and felt very solid,” said Gail. “The latest offers made upgrading to a new one more affordable than I thought, and I love the colour and how it drives with the automatic – it does go very well!”

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Jonathan Kent, Senior Sales Executive, at Mitchells Dacia, Lowestoft, was delighted to present Gail with the key to her new Dacia: “It’s fantastic to be involved with such a milestone in the Duster story. The car has played a major role in the success of our Dacia operation, being the most popular model with our customers and appealing to a whole host of car buyers. With the all-new version set to arrive later this year, we are looking forward to introducing our customers to the next chapter in the Duster story.”

Luke Broad, Dacia Brand Director for the UK, added: “When people think Dacia, it’s the Duster that so many instantly associate with the brand. All our vehicles are built for adventure but it is the Duster that perhaps best sums up the robustness and effectiveness of our cars and Dacia’s synergy with the great outdoors. While it has evolved significantly over the last decade, it is testament to its design that Duster continues to be a customer favourite and win awards. With the all-new model is just months away and already winning much praise. Duster is only going to get better and even more successful.”

The Duster has been on sale in the UK for 11 years and is set to launch a new version this year. It is popular among many customers, including private buyers, businesses, and emergency responders. The majority of customers prefer Glacier White paint and the turbocharged TCe 130 petrol engine. Over 12,500 UK drivers have shown interest in the upcoming All-New Duster.

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