MUK editorial comment… A bold decision was made at the outset to establish the INEOS Automotive brand. INEOS Automotive has made significant progress in a highly competitive market, particularly in global competition with Land Rover especially and Range Rover. The company initially aimed to create and produce a vehicle that was at least on par with, if not superior to, its main competitors. This goal has been achieved by their entry into the extensive Chinese vehicle market. The INEOS Grenadier has been well received globally!
Read on…
The INEOS Grenadier 4X4 has launched in China, marking its entry into one of the most important global automotive markets. This comes after the vehicle received worldwide acclaim and won multiple awards in the US and Europe.
The CEO of INEOS Automotive, Lynn Calder(pictured below), expressed excitement about bringing the Grenadier to China, highlighting the positive response the vehicle has received in other markets. Calder emphasised that the Grenadier offers something distinct and eye-catching in a market dominated by new homegrown EVs and driverless vehicles.
Initially, the Grenadier will be available from four retail sites, with stores in Beijing and Chengdu already open to customers. Additional sites in Shanghai and Guangzhou are set to open within the next four weeks, offering a full brand and retail experience as well as comprehensive aftersales support.
INEOS Automotive has dedicated two years to planning the Grenadier’s introduction to China, including establishing a national sales company and recruiting a team to work with local retail partners. The company is making significant investments into the long-term strategy for the INEOS Grenadier in China, with the first customer deliveries scheduled to begin before the end of October, and pricing starting at 808,000 CNY.
This move into China represents a significant new addition to INEOS Automotive’s global sales footprint, marking its first subsidiary business in Asia after establishing strong businesses in other key regions, including the UK, North America, South Africa, Australia, and Europe.
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- Also, for more 4×4 News and Stories here on Motoring Echo, click HERE
A bold decision was made at the outset to establish the INEOS Automotive brand. INEOS Automotive has made significant progress in a highly competitive market, particularly in global competition with Land Rover especially and Range Rover. The company initially aimed to create and produce a vehicle that was at least on par with, if not superior to, its main competitors. This goal has been achieved by their entry into the extensive Chinese vehicle market. The INEOS Grenadier has been well received globally!