The CUPRA Formentor’s success story also includes the more than 4,000 employees involved in producing its restyled version.
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The Martorell plant’s assembly line has undergone some changes. The new Matrix LED three-triangle eye signature is making its debut, along with the exclusive shades Century Bronze Matt and Enceladus Grey Matt in the paint shop. The production of the new CUPRA Formentor and CUPRA Leon has commenced, and these vehicles will be available in the market by the third quarter of 2024. The CUPRA Formentor, designed, developed, and manufactured in Martorell, has been a best-seller, with over 347,000 units sold since its launch in 2020. Now, revamped, it has already become an icon.

The success of the CUPRA Formentor is credited to the efforts of more than 4,000 employees involved in the production of its restyled version. A new car is completed every 69 seconds with meticulous attention to detail to ensure high quality. Innovative tools such as deep learning and advanced digitalized systems have been integrated into the production process. The Prüfer Digital, for example, is an automatic station equipped with an artificial vision system that checks different parts of the vehicle. Another essential system is the Smart Plug, used in the assembly of electronic control units, enabling remote production for up to 45 cars simultaneously. The KTL Oven, the first 100% electric transversal oven in the Volkswagen Group, has also been introduced, reducing energy consumption by up to 25%.

The Martorell facility, the Volkswagen Group’s third largest plant in Europe, is undergoing transformation to integrate advanced manufacturing and structural technologies. The CUPRA Formentor, along with the CUPRA Leon, will be the first to benefit from the 3-billion-euro investment for the ongoing transformation of the Martorell plant. This investment aims to make production more efficient, sustainable, and profitable in the journey towards electrification.The Martorell plant’s assembly line has undergone some changes. The new Matrix LED three-triangle eye signature is making its debut, along with the exclusive shades Century Bronze Matt and Enceladus Grey Matt in the paint shop. The production of the new CUPRA Formentor and CUPRA Leon has commenced, and these vehicles will be available in the market by the third quarter of 2024. The CUPRA Formentor, designed, developed, and manufactured in Martorell, has been a best-seller, with over 347,000 units sold since its launch in 2020. Now, revamped, it has already become an icon. The production process can be viewed in a 40-second video.

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The success of the CUPRA Formentor is credited to the efforts of more than 4,000 employees involved in the production of its restyled version. A new car is completed every 69 seconds with meticulous attention to detail to ensure high quality. Innovative tools such as deep learning and advanced digitalized systems have been integrated into the production process. The Prüfer Digital, for example, is an automatic station equipped with an artificial vision system that checks different parts of the vehicle. Another essential system is the Smart Plug, used in the assembly of electronic control units, enabling remote production for up to 45 cars simultaneously. The KTL Oven, the first 100% electric transversal oven in the Volkswagen Group, has also been introduced, reducing energy consumption by up to 25%.

The Martorell facility, the Volkswagen Group’s third largest plant in Europe, is undergoing transformation to integrate advanced manufacturing and structural technologies. The CUPRA Formentor, along with the CUPRA Leon, will be the first to benefit from the 3-billion-euro investment for the ongoing transformation of the Martorell plant. This investment aims to make production more efficient, sustainable, and profitable in the journey towards electrification.

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