Bentley Motors has introduced a special Bentayga EWB Azure to honor the Armed Forces for Remembrance Day in the UK. This unique 2025 model was created by Bentley’s design team with help from the BeReady network, a group led by colleagues. The design pays tribute to the Battle of Britain and remembers the 17 colleagues who lost their lives while making the Merlin Aero Engine when a bomb hit Crewe 85 years ago.
The final design is a Satin Arctic White Bentayga EWB featuring striking artwork and metallic gold details. The side of the car shows the silhouette of an aircraft, with poppies falling from it, getting larger as they go down the side of the car. Gold metallic initials honor each of the 17 individuals lost and are placed on the pillars of the vehicle. The number 85 appears on the grille, and there is also poppy embroidery inside the car to mark the anniversary.
Robin Page, Director of Design at Bentley Motors, expressed the significance of this Remembrance Car:
“This project holds deep significance for our team. It embodies our collective memory and the sacrifices made by many. Every detail of the Bentayga, from the falling poppies to the gold initials, pays tribute to those who served and preserves their legacy alive.”
This project is especially important for Bentley’s BeReady network, one of five Diversity, Equity, Inclusion, and Belonging (DEIB) networks. This network offers support for veterans and active reservists. Members find meaning in the design as it reflects bravery and sacrifice, making the Remembrance Car a strong reminder of their shared heritage.
Chris Cole, Product Line Director, remarked:
“Bentley shows its respect and dedication to the armed forces and our colleagues in Crewe through the BeReady network. We proudly achieved silver status in the UK’s Armed Forces Covenant this year. This year’s Remembrance highlights the 85th anniversary of the Battle of Britain and the tragic loss of 17 Rolls Royce and Bentley colleagues from the bombings in December 1940.”
The Remembrance Car will travel across the UK, marking various events, starting in the local community of Crewe.
Over the weekend, the car will be featured at the Race of Remembrance in Anglesey. This event, organized by Mission Motorsport, unites the community in remembrance.
The car will return to Bentley’s Crewe headquarters on November 11, where colleagues will come together for reflection. Finally, on November 18, the car will be displayed at the His Majesty’s Lord-Lieutenant of Cheshire Awards, showing Bentley’s commitment to honoring and supporting the Armed Forces.
- Limited-Edition Remembrance Tribute Bentley: Bentley has unveiled a one-of-a-kind Bentayga EWB Azure to honor Remembrance Day in the UK, featuring artwork and details that pay tribute to fallen armed forces members.
- Design Elements Symbolizing Sacrifice: The vehicle’s design includes a silhouette of an aircraft with poppies falling from it, gold initials for each of the 17 fallen colleagues, and poppy embroidery, symbolizing remembrance and sacrifice.
- Significance for Bentley’s BeReady Network: As part of Bentley’s DEIB initiative, the BeReady network supports veterans and active reservists, making the Remembrance Car especially meaningful for reflecting bravery and shared heritage.
- Commemoration of Historical Events and Losses: The project honours the 85th anniversary of the Battle of Britain and the tragic loss of Bentley colleagues during World War II, emphasising Bentley’s respect and dedication to the armed forces.
- Car’s Role in Community and Events: The Remembrance Car will travel across the UK, participating in community events such as the Race of Remembrance and the His Majesty’s Lord-Lieutenant of Cheshire Awards, culminating in reflection at Bentley’s Crewe headquarters.
