From October until the end of November, Uber riders in London will have the opportunity to ride in luxury and sustainability. For a limited time, a fleet of ultra-luxurious Lotus Eletre Hyper-SUVs will be available as part of the Uber Green fleet. Riders can book these cutting-edge electric vehicles through the Uber app’s Uber Green option to experience zero-emission transport.
With nearly 30% of Uber’s miles in London now being fully electric, this initiative supports the city’s transition to a cleaner, greener future. To encourage more riders to choose electric rides, Uber has launched a unique competition. The rider who saves the most emissions by the end of November through Uber Green trips will win free Uber Green rides for a decade.
Riders will have until November 30 to accumulate their electric miles. All Uber riders can track the emissions they’ve saved through Uber Green using the in-app Emissions Savings tool launched earlier this year.
Andrew Brem, General Manager for Uber UK, stated: “We’re thrilled to partner with Lotus to combine cutting-edge luxury with sustainable travel. Uber drivers are already leading the way, transitioning to electric vehicles much faster than regular motorists, making London Uber’s global capital for electrification. We’re excited to give our riders the opportunity to experience one of the world’s most exciting electric cars.”
Conor Horne, Commercial Director of UK and Ireland at Lotus, said: “We are incredibly excited to partner with Uber to make a fleet of our all-electric Lotus Eletre available in London through the app for passengers to experience and enjoy. We hope this initiative will not only enhance the riding experience for Uber customers but also contribute to a greener city, something we at Lotus are very passionate about.”
Uber Green, which was first launched in central London in 2021, allows riders to book a zero-emissions ride for the same price as an UberX. Since its launch, Uber has saved 55,000 tonnes of carbon emissions in London. Drivers taking Uber Green trips also earn 10% more on those trips compared to an UberX. Uber drivers are making the switch five times quicker than regular motorists.
The Eletre, Lotus’ first all-electric hyper-SUV, redefines the passenger experience by combining luxurious comfort with cutting-edge technology. Its spacious interior, designed for relaxation, features premium materials and a world-class infotainment system. With exceptional aerodynamics, outstanding comfort, and proper Lotus performance, the Eletre is the perfect option for those seeking an exceptional drive with a new luxury experience.
The cars will be licensed and managed by Otto Cars, London’s largest private hire provider. Gurinder Dhillon, Otto Cars CEO, said, “We are delighted to power up this concept for Uber and Lotus. Let’s prove that a sustainable ride can be a thrilling experience without the smoke.”
- T&Cs of rider competition can be found here. (You will be redirected away from Motoring Echo)
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