New Car Deals and Offers Available in the UK for January + 2026
The UK car market is experiencing what industry experts are calling “the year of the deal,” with unprecedented discounts and offers available across the board as manufacturers compete for sales in a challenging economic climate.
Market Overview
Industry leaders predict that 2026 will deliver “unbelievable” offers for consumers, with deals that could be “even uneconomic for dealers and OEMs.” The primary focus of this year’s bumper discounts is expected to be electric vehicles (EVs), due to the increase in the ZEV mandate from 28% in 2025 to 33% in 2026.
Top Electric Vehicle Deals
Audi Q4 e-tron
The Audi Q4 e-tron usually starts at £46,610, but is available through Carwow from £40,494, with the most significant saving on the Black Edition version offering a whopping £16,200 discount.
Smart #1 Brabus
The Smart #1 in Brabus trim level can be leased from £280.62 per month (initial payment: £1,863.72) on a 48-month, 5,000-mile-per-year deal through Carwow.
Tesla Model Y
The Tesla Model Y is currently available with 0% APR, with PCP terms available up to 60 months.
Toyota bZ4X
The Toyota bZ4X is available with 0% APR and a £4,000 deposit contribution, plus a £1,500 Toyota Electrified Saving.
Popular Petrol and Hybrid Models
Volkswagen Golf
The Volkswagen Golf in Match spec, which includes 17-inch alloys, keyless go, auto lights and a rear-view camera, is available on a 48-month deal requiring a customer deposit of just under £4,500, but includes a £4,350 deposit contribution.
Ford Puma
The recently facelifted Ford Puma is available with a £1,000 deposit contribution, and all Ford Solutions PCP Puma offers include a low 1.9% APR, with vehicles generally in stock and delivery times as short as one week.
Suzuki Swift
The Suzuki Swift is now available on a four-year PCP deal with 0% APR and zero customer deposit required.
Hyundai Kona
The Kona and Kona Hybrid ranges are available with 0% APR, while the Kona Electric also qualifies for the £1,500 Hyundai Electric Car Grant.
SUV Deals
Chery Tiggo 8
The Chery Tiggo 8, which won Carwow’s Car Of The Year Award for 2026, is available through Carwow with a further £3,000 saving on this seven-seater.
Hyundai Santa Fe
The Hyundai Santa Fe offers a spacious cabin, impressive tech and efficient hybrid engines, with savings of over £6,800 available through Carwow.
Hyundai Tucson
The Hyundai Tucson is available for £27,957 cash with average savings of £6,189.
Dacia Duster
The Dacia Duster is available for £20,932 cash with average savings of £1,554.
Range Rover Evoque
The Range Rover Evoque, featuring a fabulous interior and plenty of kit, is available through Carwow with savings of over £5,900.
Premium and Executive Models
Significant savings are available on premium models, including the BMW 3 Series (average savings of £6,774), the BMW 5 Series (average savings of £10,450), and the Audi A6 (average savings of £6,069).
Toyota Range Offers
According to Carwow, the Toyota Aygo X currently has an average saving of £1,272.d Corolla (£4,000), with many models also available with 0% APR over 24 months.
Vauxhall PCP Offers
Vauxhall offers include the Corsa Electric (£1,725 off plus £1,500 Electric Car Grant) starting from £335 a month, Mokka (£1,625 off and 0% APR) starting from £219 a month, and Grandland (£1,900 off and 0% APR) starting from £310 a month.
SEAT Deals
SEAT is offering contributions of between £2,000 and £4,500 at 6.9% APR Representative with Solutions PCP, plus an additional Service Plan for £299 until March 31st 2026.
Why Are Deals So Good?
Competition is intensifying as more vehicle brands launch in the UK market, most likely from Asia, with petrol, hybrid and diesel vehicles still accounting for almost 80% of registrations. Recent deals have included discounts of up to 27% on some Seat Leons, practically 30% on top-end Jeep Avenger Electrics, and nearly £9,000 off the price of a Honda e: Ny1.
Note: All deals are subject to availability and terms and conditions. Prices and offers may vary by dealer and are subject to change. Consumers should verify current offers directly with dealers before making purchasing decisions.
