Home Audi Long-awaited Audi F1 Unveils New Team Name

Long-awaited Audi F1 Unveils New Team Name

Under the new team structure, Sauber Motorsport AG will be renamed Audi Motorsport AG, and the UK-based Technology Centre will be rebranded to reflect Audi's involvement.

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Audi Revolut F1 Team's race livery to be unveiled on 20 January 2026 in Berlin.
Audi Revolut F1 Team unveils official name and Berlin launch date.
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The Audi Revolut F1 Team has unveiled its official name and logo and announced that its global debut will be in Berlin on 20 January 2026. This marks a key step as the team prepares to enter the Formula One World Championship that year. The new name and logo combine Audi F1 and the global fintech firm Revolut, following their title partnership confirmed in July 2025.

Partnering with Revolut is integral to the team’s identity. As a global fintech, Revolut shares the team’s passion for innovation, high performance, and reaching an extensive international audience. This partnership goes beyond sponsorship—it is a strong alliance committed to pioneering new initiatives and engaging fans through special events, race access, and exclusive app benefits for Revolut users. The partnership also involves using Revolut Business for the team’s finances and Revolut Pay in the online store to simplify checkout processes.

For the first time, the Audi Revolut F1 Team will unveil its complete identity at the Berlin launch on 20 January. Designed to be an immersive experience, the event will showcase the brand’s core pillars: clarity, technical intelligence, and emotion. To ensure the team’s entry resonates beyond the paddock, the exclusive launch will be followed by a public opening on 21 January, allowing fans to share in the inaugural moment.

A key highlight of the Berlin launch is the official reveal of the car’s complete 2026 race livery, following the unveiling of the Audi R26 Concept in November. With fewer than 50 days until the first race, the team will demonstrate how the visual identity will shape its debut season and reflect Audi’s design principles on the Formula 1 starting grid.

As the Audi Revolut F1 Team is established, Sauber Motorsport AG will become Audi Motorsport AG. The Technology Centre in Bicester, UK, will also be renamed Audi Motorsport Technology Centre UK. The company will retain the names Sauber Holding AG and Sauber Technologies AG to honour its history.

Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG: “Unveiling the Audi Revolut F1 Team name and logo marks another significant milestone in our journey into the highest level of motorsport. Both give our ambition a distinct identity, reflecting a strong vision and innovative spirit. We now look forward to Berlin in January, where we will officially unveil this exciting new chapter for the Audi brand world.”

Mattia Binotto, Head of Audi F1 Project: “This announcement puts a name and face to the amazing work being carried out by the team. The team is coming together, guided by a culture of accuracy and unwavering ambition. The Berlin launch will be the first time we unite as a collective and invite our global fan base to join us before our debut in 2026.”

Jonathan Wheatley, Team Principal of the Audi Revolut F1 Team: “Today, our project adopts its official identity. The Audi Revolut F1 Team name symbolises the united strength of our teams in Germany, the UK, and Switzerland, along with our partners. It offers a banner under which we all rally as we prepare for 2026. This is a pivotal milestone that boosts the entire project and makes our long-term ambition clear to everyone involved.”

Nikolay Storonsky, CEO and Co-Founder of Revolut: “Revolut and Audi are joining forces in Formula 1 with a global aim to challenge the status quo and a shared passion for engineering excellence. The Audi Revolut F1 Team name and logo are the first symbols of this strong alliance that will boost Revolut’s global presence growth.”

Key Points…

  • Unveiling of the Audi Revolut F1 Team’s Name, Logo, and Launch Event: The team will announce its official name and logo at a launch event in Berlin set for 20 January 2026, marking its entry into the Formula One World Championship.
  • Partnership with Revolut and Its Significance: Revolut, a global fintech company, plays a vital role in the team’s identity through strategic initiatives, fan engagement, and financial services integration such as Revolut Business and Revolut Pay.
  • Public Engagement and the Reveal of the 2026 Race Livery: The Berlin launch will showcase the team’s whole identity and the official 2026 race car livery, giving fans a first glimpse of the visual identity that will shape their debut season.
  • Rebranding of Sauber Motorsport to Audi Motorsport: Under the new team structure, Sauber Motorsport AG will be renamed Audi Motorsport AG, and the UK-based Technology Centre will be rebranded to reflect Audi’s involvement.
  • Leadership Perspectives and the Significance of the Launch Event: Industry leaders such as Gernot Döllner, Mattia Binotto, Jonathan Wheatley, and Nikolay Storonsky highlighted that the launch represents a significant milestone in the team’s pursuit of innovation, global presence, and competitive ambition.

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