Isuzu UK will be sponsoring the ‘Mud Mile’ at the Tough Mudder endurance series for the sixth consecutive year in 2024. The event is scheduled from April 6 to October 20 and the obstacle requires persistence and teamwork to conquer the waterlogged trenches and muddy mounds.
Tough Mudder will receive two branded vehicles, an Isuzu D-Max DL40 and a V-Cross to provide support for the event. The D-Max is designed to traverse rugged terrain with ease and is complemented with shift-on-the-fly 4WD, rear differential lock, all-terrain tyres, and high approach angles. Its one-tonne payload and 3.5-tonne towing capacity make it ideal for Tough Mudder. The event tests participants’ physical and mental strength, and teamwork. The Isuzu D-Max identifies with these key attributes and offers grit and determination.
Head of Partnerships at Tough Mudder EMEA, Donald Young, stated: “Our relationship with Isuzu UK is incredibly important to us here at Tough Mudder. We share several similar qualities and outlooks. Isuzu’s drive to push the boundaries on what D-Max is capable of is a testament to what we look to offer to our participants. Like Isuzu, we strongly believe in resilience and determination to achieve our feats.”
Celebrating another year partnered with Tough Mudder, Head of Marketing at Isuzu UK, George Wallis, said: “The D-Max’s thirst for adventure makes Tough Mudder the perfect partner for our ethos as a brand. Being ‘Driven To Do’ is what we are all about, so having this Driven mentality shared by Tough Mudder events really shows how good the brand fit is. The Tough Mudder race obstacles (including Mud Mile) are centred around camaraderie and teamwork, similarly, the Isuzu D-Max is a reliable friend that helps you traverse tough terrain, it’s muddy brilliant.
Looking for more information about Tough Mudder? Want to know about the different obstacles and upcoming event dates? Well, you’re in the right place! Take a look at the website, and get ready to conquer the ultimate muddy challenge. www.toughmudder.co.uk.
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