Here, the Top Gear Test Team reports that Ferrari has unveiled the Luce, its first electric vehicle, previously known only by the codename ‘Elettrica’. The arrival of this model marks a significant shift for the Italian marque, especially as the luxury EV market faces a downturn. Industry observers question whether affluent buyers will embrace the brand’s new direction. In a further break from tradition, the Luce’s design was not crafted by Ferrari Centro Stile and design director Flavio Manzoni, but instead by the external agency LoveFrom, led by former Apple Chief Design Officer Jony Ive and renowned designer Marc Newson. The following video offers a first look at the result of this high-profile collaboration.
