The new BMW 1 Series offers unmatched driving pleasure in the premium compact segment. It features a dynamic design, revised drive portfolio, improved chassis technology, and highly efficient engines, including 48-volt mild hybrid technology. The interior is redesigned, and it comes with an extended range of automated driving and parking systems, the new BMW iDrive with QuickSelect, and digital services based on BMW Operating System 9.
The new BMW 1 Series is priced from £29,950 (RRP) and is available to order at BMW Retailers across the UK starting today..
The interior of the new BMW 1 Series is modern and spacious, offering comfort and premium features. The Sport trim is completely leather-free and includes Sport seats. Heated seats are standard, and optional features include lumbar support, massage function, and electric memory function. The fully digital display system includes a 10.25-inch Information Display and a 10.7-inch Control Display. The M Sport models come with a redesigned M leather steering wheel as standard, featuring shift paddles for manual gear changes.
The new BMW 1 Series has improved agility, steering precision, and cornering dynamics thanks to a more rigid body structure and enhanced chassis connection. The caster of the front wheels has been increased by 20% for better stability and steering feedback. Additionally, it comes with an integrated braking system and 17-inch light-alloy wheels as standard, with the option to upgrade to an Adaptive M Chassis, larger wheels, and an M sport brake system.
The new BMW 1 Series is equipped with the latest version of BMW iDrive, featuring QuickSelect for intuitive operation of the vehicle’s functions. It is designed for touch operation and voice control, with remote software upgrades available. The BMW Digital Premium offer provides access to a variety of apps, music and video streaming, and enhances the BMW Maps navigation system. Smartphone integration with Apple CarPlay® and Android Auto™ is standard, and the BMW Digital Key Plus is available for compatible smartphones and the Apple Watch via the My BMW App.
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