Jan Nygaard, a car retailer in Copenhagen, has improved its digital presence by using Phyron’s AI video technology. This has reduced costs by 88% and increased customer engagement. The AI-powered technology has also made the production of visual assets faster, from several weeks to just one day.
- Adoption of Phyron AI technology resulted in a drastic decrease in time-to-market, from three weeks to one day for imagery and video production!
Jan Nygaard saved money and time by switching from paying €50 per car for photography and editing that took three weeks to using Phyron, which charges €5.80 per car and can finish the job in a day. The move to AI also increased online engagement, with views up by 14%, website clicks up by 31%, and direct leads up by 8%.
Anders Belsø, manager at Jan Nygaard said: “We have premium cars and premium showrooms – our online presence needs to be ‘premium’ as well. Before Phyron, the process of creating visual assets was very manual, time consuming and expensive. We hired a professional photographer who would come to our stores every other week. With the additional editing, our time to market was about 3 weeks. With Phyron, we do it all on the same day. We have a great relationship with the Phyron team and have been very pleased with the impact of AI technology.”
Phyron CEO and co-founder Johan Sundstrand commented: “Simply put, AI helps dealers sell more cars. With these results, the idea of relying on static imagery for advertising now seems outdated. People have become massively focused on video content, and AI technology can now produce stunning car videos, 100% automatically, and push them across social media platforms 24/7. We see this as just the start of what AI can do for the auto retail industry.”
Phyron is a game-changing AI-powered platform that is revolutionizing the car retail industry in Europe and North America. This innovative platform creates automated videos and enhanced stills for every car on a dealership’s forecourt, uploads them to social media channels, and creates targeted advertising campaigns with zero human input. With over 2,500 dealers across 25 countries already using Phyron, the platform has become a trusted partner for car retailers looking to sell more cars.
- The strategic move to AI underlines the efficacy of dynamic visual content in attracting and retaining online customers
Since January 2021, its customers’ car videos were viewed over 250 million times, and the firm has expanded into the North American market.
The best part? All of this is available for less than the cost of a coffee per car. Phyron is the future of car retail and is here to help dealerships sell more cars with ease!
Sounds like a win win situation… You can learn more about Phyron through Motoring Echo and when you, click HERE
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