The success has been reinforced by Urban Automotive’s ever-expanding range of exclusive vehicle conversions.

Urban Automotive the luxury automotive modifier, which was founded in the UK in 2014, achieved over £3.8 million in international sales in 2023, marking a remarkable 173% increase from the previous year.

The company’s success is supported by its global distribution network, which includes official outlets and approved local installers across 23 countries.

Urban Automotive’s expanding range of exclusive vehicle conversions, including styling kits for Lamborghini, Land Rover, and Rolls-Royce models, have proven to be particularly popular with clients worldwide.


In the last year, Urban Automotive has seen significant growth in the US market due to a new partnership with Milltek Corp. The collaboration led to the establishment of Urban Automotive USA, offering a wider range of vehicle modification products, fast shipping, and local support. With over 85 approved outlets available, the expansion has attracted high-profile customer

The company also added Urban components to over 100 vehicles for clients in the Middle East in 2023, a number set to increase this year as demand grows for high-end vehicle modification across Bahrain, Qatar and the United Arab Emirates.

All Urban Automotive styling kits are designed and made at the company’s headquarters in Milton Keynes. Each commission allows clients to create a unique vehicle with customization options including external design, alloy wheels, bespoke interior specifications, and enhanced Milltek Sport performance exhausts.

Patrick Meijer, CEO at Absolute Motors Group and official distributor of Urban Automotive EU, said: Our demand in mainland Europe has skyrocketed in the last three years. Our signature ‘OEM+’ design philosophy has resonated with European customers, setting new benchmarks for what’s possible in the luxury SUV sector.”

Steve Pound, CEO at Milltek Corp and official distributor of Urban Automotive USA, said: Urban has been a well-known and highly respected brand in the USA over the past few years. When we opened our new facility in Alcoa, Tennessee, it was a perfect fit to expand our existing partnership with Urban. During the first full year we have seen triple digit growth in North America, with the Land Rover Defender, Rolls Royce Cullinan, and Bentley Continental GT/GTC ranges all being in high demand from the outset. The USA is a huge market for all things automotive and Urban’s OEM+ design and exceptional fitment has really helped it stand out from the competitors.”

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